Here’s what we can expect from Macfrut 2025:

Event Overview:

When: Tuesday 6 – Wednesday 7 – Thursday 8 May 2025.
Where: The fair will take place at the Fiera di Rimini, a major exhibition center in Rimini, Italy.

key notes:

International Showcase:
Macfrut serves as a global meeting point for the fruit and vegetable supply chain, including producers, distributors, exporters, and service providers. Expect companies from all over the world to showcase their latest products, technologies, and solutions.
Innovations in Technology & Sustainability:
Macfrut is known for highlighting the latest innovations in the industry. This includes new agricultural technologies such as precision farming, automation, and sustainable packaging. Environmental sustainability is likely to be a major focus, especially as the agriculture industry faces increasing pressures related to climate change and resource efficiency.
Global Networking Opportunities:
Macfrut offers a platform for international networking, with attendees ranging from large multinational companies to smaller, family-owned businesses. The fair will be an excellent opportunity to connect with suppliers, customers, and potential partners, particularly for companies looking to expand their international reach.
Specialized Areas & Thematic Pavilions: Expect to see a variety of specialized pavilions and thematic sections, such as:
- Fresh Produce: The heart of Macfrut, where various fruit and vegetable producers display their latest offerings.
- Packaging & Logistics: Showcasing innovations in packaging, transport, and logistics that are crucial to the fresh produce industry.
- Technology & Machinery: Highlighting cutting-edge technology, machinery, and equipment designed to optimize farming, harvesting, and distribution processes.
- Biotech and Greenhouse Solutions: Innovations aimed at improving productivity and sustainability through biotechnology and controlled environment agriculture.
Conferences & Workshops:
Macfrut typically features a wide array of conferences and workshops focused on key trends and challenges in the industry, including:
- Sustainability and climate adaptation.
- New market opportunities and trends in consumer behavior.
- Supply chain management and reducing food waste.
- Digitalization and AI in agriculture.
International Visitors:
In addition to the European market, Macfrut attracts a significant number of visitors from countries outside Europe, making it a global event. For instance, professionals from countries like the US, China, and Latin America are often present.

What to Expect in 2025:

Given the growing importance of sustainability and innovation in the agricultural sector, expect a heavy focus on green technologies, precision agriculture, and circular economy principles.
The post-pandemic recovery of the global supply chain might also lead to a greater emphasis on logistics, efficiency, and resilience, especially considering the disruptions experienced in recent years.
There will likely be a growing presence of startups and tech solutions designed to revolutionize the way food is grown, processed, and delivered, with a focus on food security and traceability.