EAEA JAPAN COFFEE MISSION 2026

Dear Esteemed Members of East Africa Entrepreneurs Association [EAEA],

Warm greetings and a heartfelt welcome to all of you.

East Africa Entrepreneurs Association (EAEA) is organizing an official trade delegation to Tokyo, Japan, for the EAEA Japan Coffee Mission 2026. As Asia’s largest specialized specialty coffee event, this mission serves as a premier strategic gateway for East African coffee producers, exporters, and processors looking to secure direct supply contracts within the highly lucrative Japanese and broader Asian premium coffee markets.

Core Mission Objectives

• Direct B2B Trade & High-Level Negotiation: Access the dedicated Business & Professional Area to secure high-yield, long-term trade partnerships with major green bean importers, premium Japanese retail roasters, café franchises, and distributors.

• Premium Brand Positioning & Cupping: Position East African single-origin profiles directly in front of over 95,000 expected industry professionals, capitalizing on Asia’s soaring demand for specialty, traceable, and high-scoring coffee lots.

• Technical & Roasting Innovation: Evaluate state-of-the-art processing hardware, eco-friendly roasting machinery, and advanced brewing technologies exhibited by over 500 global companies to improve processing efficiency back home.

• Market Intelligence: Gain direct insights into Asian consumer preferences, packaging standards, and quality certifications required to command premium prices in the Japanese market.

Venue Location Details

• Venue: Tokyo Big Sight (Tokyo International Exhibition Center)

Delegate Logistics & Administrative Support

The EAEA Secretariat will provide complete institutional framework support for all registered participants, including:

• Provision of official corporate visa support and invitation documentation for the Embassy of Japan.

• Group logistics coordination and recommended corporate accommodation profiling near the Tokyo Big Sight venue.

• Pre-mission briefing on Japanese business etiquette and B2B negotiation frameworks.

Secure your enterprise’s position in the Tokyo delegation. Contact the EAEA Secretariat immediately for registration and visa facilitation protocols.

On Tel: 0701342220, Office 0393256519

Email: bds@eantrepreneurs.org, OR info@eaentrepreneurs.org

Upon receiving your confirmation, we will proceed with the next procedures.

Hope to see you soon in Japan!