East Africa Entrepreneurs Association Unlocking Opportunities in the Global Value Chain
The Macfrut 2025 Participation Report documents the engagement of the East Africa Entrepreneurs Association (EAEA) at the Macfrut International Fruit & Vegetable Trade Fair held from 6–8 May 2025 at the Rimini Expo Centre, Italy. The report highlights EAEA’s objectives, activities, outcomes, and lessons learned from facilitating a delegation of Ugandan and East African agribusiness enterprises in collaboration with the Italian Trade Agency and Cesena Fiera.
The report outlines key achievements including business-to-business (B2B) engagements, exposure to advanced horticultural and post-harvest technologies, promotion of sustainable agriculture, and strengthened international partnerships. It also demonstrates alignment with priority Sustainable Development Goals (SDGs) and positions EAEA as a regional platform connecting East African SMEs to global markets, innovation, and investment opportunities.
Report On MACFRUT 2025, BOLOGNA, ITALY
